Interesting History Lesson
I just didn’t learn about beer on this tour — I learned some fascinating history too. For example, the swastikas carved into the sides of these granite elephants.
The brewery was founded in 1847 by J.C. Jacobsen. His son, Carl Jacobsen, later built his own rival brewery called Ny Carlsberg right next door. Carl was a passionate art lover and philanthropist who believed beautiful surroundings could elevate people. He poured money into architecture and art throughout the complex.
The swastikas you see here were not political. At the time Carl was building, the swastika was an ancient symbol of good fortune and well-being used for thousands of years across many cultures — especially in India, where it appears in Hinduism, Buddhism, and Jainism. The word “swastika” comes from Sanskrit and roughly means “that which is good.”
It wasn’t until the 1920s and 1930s that Adolf Hitler and the Nazi Party took the ancient symbol, tilted it 45 degrees, and turned it into their official emblem. Carlsberg eventually stopped using the swastika around 1940 once its meaning had been completely corrupted.